PUMA LIFESTYLE FOOTWEAR

 

Concept, Creative Direction, Design, Development, Materials, Color, Graphics

A selection of Sportlifestyle, Lifestyle, and Fashion footwear done while in-house at PUMA and with Japanese designer Mihara Yasuhiro. With one eye fixed on wearability and comfort, the focus of each project has been on creating footwear with a unique character and style.

 

By following a rigorous design process and always introducing multiple levels of reference, the shoes are relevant and fresh - occasionally creating trends,

but never dictated by them.

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