PUMA LIFESTYLE FOOTWEAR
Concept, Creative Direction, Design, Development, Materials, Color, Graphics
A selection of Sportlifestyle, Lifestyle, and Fashion footwear done while in-house at PUMA and with Japanese designer Mihara Yasuhiro. With one eye fixed on wearability and comfort, the focus of each project has been on creating footwear with a unique character and style.
By following a rigorous design process and always introducing multiple levels of reference, the shoes are relevant and fresh - occasionally creating trends,
but never dictated by them.