PUMA MOBIUM ELITE
Concept, Research, Creative Direction, Design, Hand-made Mockups, Development
The Mobium Elite was the birth of Adaptive Running, a wildly new approach to creating running shoes based on the natural expansion and contraction of the foot during the running stride. Though the average foot’s length changes 6% during every step, footwear had always been built as a solid board under the foot on top of which this movement happens.
Taking inspiration from the cushioning & propulsion mechanisms of the bodies of large cats and based on detailed research into human foot dynamics and anatomy, Mobium was built to both adapt to the foot’s natural movement and to enhance the foot’s natural spring. An entire system comprised of the Propulsion Last, Windlass Chassis, Mobium Band, and Expansion Pods, the final product changed exactly 6% along with the foot.