Concept Design, Structural Design, Development, and Proto Iteration of Box Exterior/Interior, Soft Carrying Case, Hard Gel Case

Vi was the first true AI personal trainer, living in advanced bio-sensing earphones. The Vi device launched as the highest funded fitness wearable in Kickstarter history, raising over $1.6 million.


Anamaly designed the packaging system for Vi, which included a cardstock outer box, the inner layout & structure, a hard case for the earbud fins & gels, and a soft carrying case. Focus was placed on building a unique and delightful unboxing experience within the cost target that would feel equally at home in the worlds of fitness, headphones, and music.

The Vi packaging won a prestigious iF design

award in the Packaging category.


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