Packaging that protects, connects, and charges.

Creative Direction / Design / Ergonomics / Materials / Color / 3D CAD / Mechanical Design

The Orbi Prime 360º recording eyewear was a completely new type of product, and it required a completely new type of packaging. The Orbi team challenged Anamaly to devise a packaging solution that would hold the sunglasses, a smartphone, a power bank, and accessories, and also be rugged enough to protect these contents from high impacts and being stepped on.
The final solution is a weatherproof EVA case that holds and protects the sunglasses equally when inserted face up or face down, and allows the user to see charging status without opening the case. An innovative internal webbing system allows flexibility for holding a range of power banks, smartphones, and accessories in a variety of configurations.
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