Concept / Creative Direction / Design / Development / Materials / Color / Graphics

A selection of Sportlifestyle, Lifestyle, and Fashion footwear done while in-house at PUMA and with Japanese designer Mihara Yasuhiro. With one eye fixed on wearability and comfort, the focus of each project has been on creating footwear with a unique character and style.
By following a rigorous design process, connecting with influencers, and always introducing multiple levels of reference, the shoes are relevant and fresh - occasionally helping to create trends, but never dictated by them.
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