![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/8fa19769-0f65-4b6d-8b31-b3b99cd75e32_rw_1920.png?h=786603c2e8e508d49e12d4e59dc3a177)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/d202d3c8-7c5d-4eef-9cba-12c658327f26_rw_1920.jpg?h=f967e36efb2369e7654f290719d60279)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/12abf511-2c19-4f78-a0ae-7adbeb144f49_rw_1920.jpg?h=b09decfb2b10c2f3c77733777e0314cc)
Concept Design / Structural Design / Development / Box Exterior & Interior / Soft Carrying Case / Hard Gel Case
Vi was the first true AI personal trainer, living in advanced bio-sensing earphones. The Vi device launched as the highest funded fitness wearable in Kickstarter history, raising over $1.6 million.
Anamaly designed the packaging system for Vi, which included a cardstock outer box, the inner layout & structure, a hard case for the earbud fins & gels, and a soft carrying case. Focus was placed on building a unique and delightful unboxing experience within the cost target that would feel equally at home in the worlds of fitness and music.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/1b19f4ae-b4a2-402c-9575-845614345bce_rw_1200.jpg?h=e4053f5e147dd0d0919147a0b9f2792e)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/46182b5b-a5dd-460b-a110-913be23c4116_rw_600.jpg?h=ea23f2aa4a17e00e5b33f75d03cf6b26)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/3821f726-503f-4511-9e8e-a06b0abff744_rw_600.jpg?h=24fa778014e21439072ba0a676adb1df)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/ffc5b094-d6f2-4426-b87b-90baca38191d_rw_600.jpg?h=78ee72e0cda1535cc1e74744b1055383)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/ab770bac-51a9-4861-8eb9-92506d0491ab_rw_1200.jpg?h=fe8cc5d78e4f29507148000edaf63e4d)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/a51a7c01-0c10-4262-bce6-d00b4c758403_rw_600.jpg?h=dfd2f316f90ae9797e408ac336c9c467)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/43da2a9f-a430-4b93-928d-eca8131da7b6_rw_600.jpg?h=95ad4de4affe9cf57a52e341d23d6a93)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/dca1cf8b-d374-482f-85d2-c1c7c28f999d_rw_1200.jpg?h=842f294f8bac7e6e993d4774cd308bc3)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/90391127-55dd-4cef-bc05-07f2a5a69c63_rw_1200.jpg?h=19f85c6a32b72659c708bdc9b9e651ef)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/6f9d5687-25bc-4ad4-a1ae-7477e2fb8d33_rw_1920.png?h=4e52559e4559847d5b5de56b47c5f4fd)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/d573ffee-7af7-46f8-a044-cbef417f143d_rw_1200.jpg?h=5afcbb3855b8b49cc95728e3a593120c)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/a0dfc6cd-1d08-4acf-bb82-6050171cd888_rw_1200.jpg?h=8627b80bbbdbbefab2d9b5943f91d860)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/8af7d3b9-590d-41e2-912c-46b4228ef8c0_rw_1200.jpg?h=a630aa45be0a0bed8061f3984380a437)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/29f7a363-66e8-43a0-8141-5ed2f93314a7_rw_600.jpg?h=912bf955534456fa19a416b4f8ff1a77)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/cd085ab4-6277-4f23-bc39-3b49353d36ae_rw_600.jpg?h=ee10b0e15546cb3ea8f785cd2fbc5436)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/16e76b07-8345-4491-ba27-bdafd941eb68_rw_1200.jpg?h=79f281970672adacd7faaef2f236b9df)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/b20eaa8d-21b8-4e24-b0bd-08372cd2c7c6_rw_1920.jpg?h=0dfd4d346a4eab60d178060cd61de39b)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/3986cbaf-54c1-45e7-af36-7e10292b0044_rw_1920.jpg?h=aeceff846ccfab8772e2f30c94b55529)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/57a33c28-06a0-47db-ad4f-a4af6fcbb519_rw_1920.jpg?h=70245a77653d73c8b41c2fd36c533fb1)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/c543da25-4cdb-402b-a3d3-d7e0627a444b_rw_3840.png?h=57205544c5fa5643852ac9b7fe7bb6dd)