![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/1eb66861-cf1b-44f0-b336-b095d11cea45_rw_1200.png?h=ac40ee482b38cf5de51f58d548ddcdf6)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/05d132dd-52af-41c1-8f81-4bf7d810f046_rw_1920.png?h=50c1e0c689134b365503142a2ca28ed7)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/d8d3e5b2-66c6-4ee0-89d7-d2d6fa15b41a_rw_1200.png?h=895c3b58973832a95bc0be32c107f2e2)
DESIGN CONTEXT
A semi-abstract exploration of the world the product will live within. A framework within which to design.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/c4729d99-4218-4773-9930-c8ed3680c918_rw_1200.png?h=e697778d1c753db3143a2d088b91bddc)
CREATIVE DIRECTION
The core creative elements and restraints that define the product both inside and out.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/ddf44096-1c3c-4448-9af5-2a942f245e84_rw_1200.png?h=b63af92bf1d04ff9ad91b5ae51c72acf)
STORYTELLING
Consumers respond to credible stories. We help define these stories and build baked-in marketing concepts that can lead to lasting icons.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/0df4eec4-42f0-4d59-86bb-7eda8ff117c2_rw_1200.png?h=112e47a9c5a56aadbe551e3afefb9c8e)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/f10514c7-9377-43f0-b4cb-73a86a0f6710_rw_1920.png?h=cd377be6efc5a1f49277efd118326ca7)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/395e4225-01af-4537-9f32-7e89e0c88a4c_rw_1920.jpg?h=984e00b485a92052f70dcfc32c0690b6)
BRAINSTORMING
An open conceptualization process with the purpose of bringing a vast range of unique concepts to the surface.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/010366f8-0e10-43d4-9887-60df29123297_rw_1920.jpg?h=d87b95311d717175635cb1def446ee02)
SKETCHING
Fleshing out concepts in the quickest and most effective form, a pencil and paper.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/0df22673-3708-4aba-a688-01268dba47e7_rw_1920.jpg?h=6407686a7880602c9f535f6279f3b53c)
CONCEPT MOCKUPS
Iteration through quick hand-made models to arrive at a proven physical model of the concept.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/abdf3132-93bd-40a0-8dac-e75cba1c434b_rw_1920.jpg?h=4d85db84a80cf87e02cdb8a53a328131)
RENDERING
Enhancing sketches with color, shading, and notations for easier understanding and review.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/c7aa749c-18ab-462a-8c19-ded72aed68f4_rw_1200.png?h=e7fd97b9fc9fe871275bf8054b26d56c)
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ERGONOMICS and LAYOUT
A study of the how the body and product components will interact, focusing on comfort, sizing, and ease of movement.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/edb27dd8-2c8b-4981-a801-3e528d7ce761_rw_1200.jpg?h=e9ec855b21f3babe8ebdae663e18f77a)
REFINED RENDERING
Optimization of proportions both aesthetically and functionally. Resolution of details.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/82e67c03-d3c3-43de-aed9-899ffcac9b53_rw_1200.jpg?h=21e753773233ff6f0c91231c0f0d3135)
COLOR and MATERIAL
Research for, and distillation of, the color and material concept and usage for the product.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/ebf81bdf-732a-4d1d-bfe9-e387a04ebcf1_rw_1200.png?h=0f9129ec0e966684c8a077c85921f9e9)
GRAPHICS and FINISHES
Graphics, textures, and finishes can be subtle value additions, or can define the entire product’s character.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/a8d8581d-3ab4-4a36-a63d-dccc0064a68b_rw_1200.png?h=a9c95f8b5818e80f0c6eea5341a00a20)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/9af92e2f-a36e-49d2-a0e6-d6279741b3ea_rw_1920.png?h=b57bf6464f982d696f00d0693d4d76ef)
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TECHPACKS and SPECS
Technical specifications for building the product. A key step between the final design and production.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/133ffaf6-2981-4827-9e1e-46af0d02f25e_rw_1200.jpg?h=b454c8550a86e2509aeb4f8d9e5a3cad)
3D CAD and RENDERINGS
Accurate high quality 3D models for 3D printing & tooling creation. Presentation in life-like 3D renderings and animations.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/237b70a0-189f-4160-9e84-1ddfcc76b991_rw_600.png?h=d120fe132acdafdfb6bec7532ca111fb)
ENGINEERING ANALYSIS
Hand calculations, automated calculations, Finite Element Analysis, and material analysis.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/9d281dd1-73e2-4d08-b4f7-b313caa1d3b6_rw_1200.jpg?h=7f172619e9e11aa9b23602151b51a07f)
PROTOTYPES and TESTING
Rapid prototyping including 3D printing, iterative lab and field testing, and client-approved confirmation prototypes.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/7226768c-a315-44c5-97d7-97bcd7b4b205_rw_1200.png?h=f845b93d9e0f3838dc0d0db8c45d7c67)
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MD and EE INTEGRATION
Detailed work with electronic engineers & suppliers to seamlessly blend the physical & digital dimensions of a product.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/a079651e-b0e4-49a3-9b0b-0872f91fdfc9_rw_1200.jpg?h=789cc3ecac6d9a0f71879d771f9ad68e)
RELEASE for TOOLING
Final release packets for a factory to open tooling. Considerations like draft, slides, material flow make a design mold-friendly.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/25c05a0f-3d96-4fe7-b241-41d1b985cd90_rw_1200.jpg?h=ed6d45bd37edb14f49ec63255c83ff62)
DRAWINGS and TOLERANCING
Technical drawings for the factory to work from that is also a contract for final production tolerances.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/ca6c7cc9-82a2-460d-b4f2-34a7be10c1a0_rw_1200.jpg?h=10a0b0ae2d40627461109b20b447bb7e)
PRODUCTION TOOLING DEVELOPMENT
Collaboration with the factory or mold shop to refine & finalize all aspects of a tooling or set of toolings for production.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/ed511711-fc57-4787-8182-ae4fca910187_rw_1200.png?h=aadbc9ea032a0b849d93f9189a5fdbf9)
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VISUAL IDENTITY
Logo iteration, font trials and selection, and development of unique graphic elements.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/d3e657b5-4728-469f-a742-1fd511cb0871_rw_3840.jpg?h=bac6ac3643ec35cb059a1d22b385035b)
BRANDING SYSTEM
Physical and digital usage examples along with branding guidelines & specs. On-product, business cards, flyers, and promotional materials.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/e9073ea8-5b6c-409b-b8d2-04b0b98ef890_rw_1200.jpg?h=04265008838a07c17b8a086864c035b7)
PACKAGING
Presentation of brand & product in the first consumer touch point. Boxes, pouches, hard cases, clamshells, vacuum forms, pulp molds, etc.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/63297600-a3c3-4ca6-a695-0290d36f27a0_rw_1200.png?h=9a0e648406b61fba2e5b19d0c9459bee)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/c3ba8b1e-d1fd-4d1c-a500-5fc6cc6e3e13_rw_1920.png?h=92ae0d4513e2ae89a508651cdd5f6904)
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/1853ede3-73e5-43b7-a393-d6b865c3a74c_rw_1200.jpg?h=2b017e073728f8547252de9cfc701096)
MENTORING and ADVISING
Helping startups of all shapes and sizes plan and overcome the challenges of physical product creation.
![](https://cdn.myportfolio.com/7747ee103bc3033e80c4ab7b5a2005f8/caeb07bf-33de-48be-aa85-658a57df7b8c_rw_1200.jpg?h=fe040e7b0d2cf65f08c8f460f019df4f)
TEACHING
Workshops, presentations, and demonstrations at top design universities.